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Key Takeaways Product launches attract attention and pressure, increasing physical and information risks. Early planning reduces surprises and gives leaders practical options. Executive protection relies on people, process, and communication to safeguard VIPs. High-profile launches with sensitive assets need professional support early. A high-profile launch

When most people think of personal security, they picture a tall, serious-looking guard walking a few steps behind a VIP figure. It’s a familiar image, but it barely scratches the surface of what real protection looks like. Due to the recent attacks on public figures,